A warmer, clearer home for a breeder’s puppies — with an easier path from browsing to inquiry.
The approach
Build a consistent visual system around warm color, readable typography, and the dogs themselves. Give visitors clear listing, detail, and FAQ pages that feel like one site.
The work
Page design and development, puppy browsing and profile layouts, inquiry calls to action, and organized frequently asked questions.
Puppy listings bring availability and individual profiles into a coordinated browsing experience.
A focused profile pairs the puppy portrait with key details and an inquiry action.
A selection from the Fur Babies redesign. The two editorial dog portraits on the homepage were recreated with AI from the client’s photographs; puppy listing and profile photographs remain original.